![]() ![]() If your budget is slightly more flush, talk to a PR agency about copywriting and content marketing work to help you. Some of the simplest DIY approaches to content marketing lie in making sure you’re regularly updating your site-through blogs, news feeds, anything to keep the search engines aware that you’re an open shop and continually moving. ![]() You know you’re doing it, but no one else does. Without some effective content marketing, being there on a website is like blinking behind dark glasses. Content marketing: Take off the dark glassesīeing online with a website is one thing, but the picture is not complete unless people have a chance of finding you. ![]() ![]() There are DIY facilities available for this, or you can take the guidance of a dedicated company that will help you create a brand presence online. There’s a good reason telephone books have become doorstops in many business cases: We know modern savvy consumers shop for business services by searching the Internet.Īn online presence is essential. The results will help your marketing substantially. This relatively straightforward analysis can be done in DIY form or by engaging a market research company. This might be as simple as defining the following: You can’t begin your marketing until you’ve considered your key messaging. Setting a budget helps you define whether your marketing will encompass above the line advertising, printed matter, media relations work, or lots of old-fashioned “pressing the flesh.” Most of us in the industry suggest at least 15 percent of your sales budget should specifically go into marketing and PR-much more in certain cases. How can you plan an attack if you haven’t prepared for the pennies and the pounds that it may entail? Take time to set out a marketing budget. Never close your eyes to who else is in your space, but don’t obsess about it, either. It provides you a chance to serve your market better or differently. In marketing, this will help you to consider what they’re doing that appears to be working or failing (both in their business activities and in the marketing efforts). Perhaps the word “enemies” goes a bit too far-but you should identify your competitors. In honor of that, here are a few tips for some easy DIY steps to help your PR and marketing: We’ve got our spots reserved on the official event page, and Adam and I will be working with Richard Gillen from Belfast company AppAttic.We’ve made it to June-a month observed by entrepreneurs and small business owners as Do-It-Yourself Marketing Month. We also strongly encourage participants to remember to eat and sleep, to stay at their best! So what is Whitepot Studios doing?Īside from procrastinating the night before the event creating lists of game jam resources, we will be taking part in the jam event at Farset Labs, a registered Global Game Jam site, in partnership with Northern Ireland Screen. We encourage people to try out new ideas and push themselves, within reason. The GGJ is open source, hardware & software agnostic and all projects are protected under a Creative Commons license. Many games developed in previous Game Jams have become fully realized games. It’s our hope that we will see some very experimental realized prototypes that you can continue to work on after the jam. Participants work concurrently with developers around the globe we rally around a central theme, and then have 48 hours to create a game. It is a unique opportunity for people to push their skills and challenge their way of working. The GGJ brings together talented individuals from within your community. You may have heard of other game jam events like Ludum Dare. Keep an eye on the Unity twitter account too for any other useful assets they may share. Our team compiled a list of free assets to help kick-start your #GGJ17 #UnityGGJ experience!
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