4/20/2023 0 Comments Soleol moonStarted as a party-planning app by Moon Frye and her friend Kara Nortman in spring of last year, the concept expanded this May to include an ecommerce site that sells party boxes, which range in price from $39.99 to $99. A "constant crafter" who " loves parties," Moon Frye started sharing pictures over social media of party decorations she'd made herself, to which she received a flood of questions, primarily: 'How can I recreate that?' Moon Frye would respond with little tricks and tips, but the real answer was that it took a lot of time: Decorating for parties typically meant hours spent poring over Etsy and Pinterest, "surfing and curating." Why, she often wondered, wasn't there a site where she could find all the party items she needed in one place?Įnter P.S. Since debuting as a child actor, Frye has had many successful ventures. Her half-brothers were also child actors, setting the perfect gateway for Frye to become an actress herself. Having a foot in the door, Frye’s father Virgil was an actor and her mother Sondra was talent agent. XO grew organically from these interactions. Soleil Moon Frye was born Augin California. Judging from the outpouring of responses she received, it quickly became evident that a lot of mothers hadn't received a secret handbook, either: "It was incredible to see that there were so many parents out there like me." "I started sharing my Mommy moments - I would take a picture of Sharpie marks on the wall, and spit-up in my hair, and say 'Ahhh! Am I the only one who is having a hard time?'" She vividly remembers the day a friend came over and asked if she'd heard about "this thing called Twitter." Upon introduction, Moon Frye was instantly hooked on the social network, and later on Facebook, Instagram and Pinterest, she found her community. "When I was a new mom, I had so many questions about being a parent," she says, noting that for a long time she felt like an imposter, the one mother who had somehow failed to get the "secret handbook" that rendered parenthood simple. Related: Pinterest Marketing Tips: What You Can Learn From 20 Big Brands In fact, it was newfound motherhood that initially spurred her towards entrepreneurship. While the dual demands of keeping up with three kids and growing a business can be a handful - "my minivan has become my mobile office," she says – Moon Frye wouldn't have it any other way.
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